We worked with REI to help redesign their site to reflect their evolving brand. REI is well known for their expert advice and wonderful in store experience. We wanted to bring that flagship experience to their online store. 

One of our favorite parts of this project was showing REI our outdoor chops.  When we pitched the business, the whole team camped out at the office.  We captured this experience and sent REI our love letter to the outdoors. Our all-nighter even made Seattle Met’s “Best Places to Work” list: